Bayern Munich valued at £3.1bn as German energy giant buys stake in Harry Kane’s club

German football giants Bayern Munich have been valued at £3.1bn after taking minority investment from long-standing sponsor Viessmann Generations Group. Viessmann Generations Group has acquired 6.7 per cent of Bayern Munich AG, the commercial entity that houses the professional club and all its business operations, in a transaction local media reported as being worth €250m (£209m). That gives the reigning Bundesliga champions, home to England captain Harry Kane, an implied valuation of €3.7bn (£3.1bn) – approximately 4x their most recently reported annual revenue, which was €978m in 2024-25. The investment came via a capital increase, meaning that the holdings of Bayern’s other minority shareholders, who include carmaker Audi, sportswear giant Adidas and insurer Allianz, have been diluted from 8.3 per cent to 7.8 per cent. Bayern Munich eV, the organisation owned by more than 300,000 members, remains the club’s majority shareholder, although its stake has fallen from 75 per